These are the most common reasons content creators hold themselves back:
I don’t know what to write about.
I’m scared what people will think.
Nobody will listen or like my content.
Let’s answer these common misconceptions
“I don’t know what to write about.”
The short answer is to write about anything as long as you like it. Your best content is whatever you can keep posting about that makes you happy.
An even simpler answer is to post about whatever comes to mind. Get used to clicking that “post” button it becomes a habit.
Just like how university students don’t know what majors to study, content creators won’t know what content works until they try a lot of different things. Keep trying different topics and styles until you settle with the one you like.
Just like going to the gym, it only gets easier the more you do it.
Afterwards you’ll get so used to it that whenever you have a random idea you won’t be afraid to post it.
“I’m scared what people will think.”
No one’s reading anyways. Post and post again until you get comfortable with sharing your ideas.
If you do get negative feedback, that means your content has reached a really broad audience and you should feel proud accomplishing that. When your presence is so large that people disagree with you, that’s when you know you’re doing something right.
Of course, what people think isn’t as important as building your brand for an audience that wants to listen to you.
If that doesn’t convince you, you can always take it down. But keep in mind that most people don’t even remember content they saw last week. I mean, do you even remember half the content you were scrolling a week ago?
As you get more experience as a content creator, you slowly learn that negative engagement is still engagement and social media platforms will love it.
“Nobody wants to listen to what I have to say”
That’s an even better reason to post. It means you have nothing to be afraid of. The people who stick around means they absolutely love everything you have to say and are so eager to learn more.
Don’t let them down and share your thoughts to teach them something new.
What it takes to get better
Creating content is a skill, not luck. You’ll only learn what works by putting yourself out there and improving after every post.
Eventually you get better at the hook, then the transition, then the conclusion. Then you get better at choosing images and deciding on which stories to tell.
I cover all of this in my LinkedIn Course to help anyone get started
Worry about that later, right now the most important skill is building confidence to post and post again.